4 April 2013

Special issue: "The Resource-Based View (RBV) as Applied in International Marketing"

International Journal of Trade and Global Markets 6(2) 2013
  • Export venture flexibility: its antecedents and effects on performance
  • Importer commitment drivers and their impact on performance: a resource-based perspective
  • A resource-based approach to the study of export marketing from Australia
  • The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility
  • The influence of key capabilities on brand portfolio-based competitive advantage
  • Strategically planned entrepreneurial expansion into emerging markets: a resource-based view of Argentina

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