9 August 2017

Special issue published: "Advancements in Interactive Marketing and The Internet Of Things"

International Journal of Electronic Marketing and Retailing 8(2) 2017
  • Impact of social relationships on electronic word of mouth in social networking sites: a study of Indian social network users
  • Applying data mining method for marketing purpose in social networks: case of Tebyan
  • The determinants of website purchases: the role of e-customer loyalty and word-of-mouth 
  • Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
  • Consumer research, retailers and robots

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